A new business management requires new business school curricula

The concept of the “new normality” was definitively installed in the collective imagination, and is now the main reference for decision-making that will shape the future in different areas; among them, business management and the curricula of Business Schools.

When companies were still looking for ways to deal with a hostile economic environment in recent years, the health crisis caused by covid-19 exacerbated a situation that, until now, was believed to be temporary.

Therefore, managers, entrepreneurs and organizations in general face an unprecedented challenge. Difficult obstacles that, in addition to exposing inveterate management shortcomings, force us to rethink priorities, processes and attitudes within companies.

Uncertainty is the only constant in the new normality

Behaviors, consumption habits, new marketing channels, and a renewed offer of products and services are some of the changes that the current situation has caused. Beyond viewing it as a catastrophic and discouraging scenario, it must become an opportunity for growth.

The companies that understand it in this way will be the ones that will stand out in their economic sector through efficient customer service, a strengthened corporate identity and adequate management of communications.

A constant study of the actions of the competition and a commitment to innovation (in marketing, data management, production processes) will allow organizations to meet needs and evolve for the future.

Forced transition to digital

Telecommuting is not a recent concept. However, in times of pandemic, it became the salvation of many companies that could not stop their activities.

With the implementation of teleworking, organizations were able to promote work flexibility and, likewise, leave behind atavistic conceptions that still relate the productivity of an employee to the number of hours spent in an office.

On the contrary, with the right resources, tools and training, remote work can bring great benefits to organizations and, therefore, a better quality of life for all their human talent.

These elements must be put into practice under suitable conditions so that they are truly seen as an advantage and can function favorably in the new normality, through efficient communication and an internal infrastructure that is up to the technical demands.

Leadership management

With remote work, task completion and employee well-being require effective leadership. Trust and respect are also key values in business management.

Managers with a high degree of empathy will see results and strong support from their team without resorting to excessive surveillance and control.

Undoubtedly, patience, circumspection and intelligence are the great lessons that the health crisis has left behind. If these qualities are transferred to business management, and the academic curricula of Business Schools, organizations will develop skills that they would not have discovered otherwise.