Top Agritourism Business Strategies in Homestead: A Guide for Future Business Leaders

Agritourism in Action

Just south of Miami, in the agricultural heartland of Homestead’s Redland area, a trio of farms has become a model for rural innovation. Pinto’s Farm, By Brothers Family Park, and The Berry Farms have evolved from traditional farms into agritourism destinations. These transformations aren’t just charming, they’re strategic. For business students, especially those pursuing a Bachelor of Science in Business Administration at Atlantis University, these farms offer practical insights into real-world applications of marketing, logistics, budgeting, management, and human resources.

Pinto’s Farm draws crowds with pony rides, petting zoos, and seasonal events like Pumpkin Patches and Winterland. Their strategy revolves around family-friendly programming and consistent engagement throughout the year. By Brothers Family Park takes it further with attractions like camel rides, water features, and foam parties. Their approach leans on variety and experience, creating a destination that goes beyond a day at the farm. The Berry Farms thrives on events, and the Strawberry, Flower, and Winter Festivals bring in large crowds. The launch of The Market adds daily revenue with food and local goods, showcasing brand diversification.

Management at these farms is far from passive. Operations are scheduled months in advance to align vendor coordination, employee training, and safety. Pinto’s Farm plans events nearly a year out, while By Brothers and The Berry Farms handle rotating attractions and new festivals that require precise interdepartmental coordination. Marketing plays a key role. Social media is central, with photo-ready backdrops, event highlights, and influencer engagement. By Brothers has developed its own mobile app for ticketing and loyalty programs, while The Berry Farms’ Instagrammable events keep their audience engaged. Logistics is another cornerstone. Managing thousands of guests each weekend requires parking, ticketing, crowd control, and vendor restocking solutions.

The Berry Farms uses timed entry; By Brothers focuses on vendor logistics and sanitation. Pinto’s Farm uses social media to communicate operational updates in real time. Budgeting is critical given the seasonality of agritourism. All three locations have diversified revenue streams from restaurants to merchandise, and allocate funds during off-seasons to improve infrastructure, ensuring long-term profitability. Human resources are equally important. These farms employ seasonal teams, from ride operators and maintenance to marketing interns and hospitality staff. The Berry Farms recruits part-time college students, By Brothers offers leadership roles, and Pinto’s Farm provides specialized roles from photography to animal care.

Lessons for Business Students

Students at Atlantis University studying Business Administration can see textbook theories come alive at these farms. Marketing, logistics, and HR management are happening in real time. These aren’t hypothetical case studies, they’re living, evolving businesses. Many of these locations offer internships and part-time roles, making them ideal stepping stones for students who want hands-on experience. Whether your interest lies in social media, operations, or entrepreneurship, these farms offer insight and opportunity.

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Human Touch

What sets these businesses apart is passion. Every attraction is infused with care. At The Berry Farms, a visiting family told me, “This is our tradition now. We come every year. It’s like our own little piece of country.” That kind of brand loyalty doesn’t happen by accident, it’s crafted through emotional connection and good business. For students considering a career where community, creativity, and business intersect, agritourism offers a path less traveled but full of promise. The Bachelor of Science in Business Administration at Atlantis University equips students with the skills to thrive in diverse settings like these.

“Business isn’t just spreadsheets, it’s stories. It’s people. It’s finding the ‘why’ behind the ‘what.’” — Professor Alex Reyes, Business Faculty, Atlantis University

Your future in business doesn’t have to be corporate. It can be creative. It can be built in the fields of Homestead. Apply now to the BS in Business Administration at Atlantis University and start writing your own success story. 

Jorge Marrero. SID at Atlantis University. Professional sports photographer, videographer, video content producer, and independent journalist with over a decade of experience covering independent sports leagues, semi-professional teams, collegiate athletics, and professional organizations from Barcelona, Spain to Miami, USA.

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