Digital Marketing Certification
A joint program by Atlantis University and Planeta Formación y Universidades, delivered together with the Rome Business School — University of Rome.
Built for Real-World Impact
A practical, outcomes-driven certification designed around three core pillars.
Objective
Deliver a digital marketing training program that equips students with the knowledge, tools, and skills needed to design, implement, and measure a comprehensive marketing strategy.
Training Approach
A program built on high-value content developed by professionals specialized in the digital marketing industry.
Target Audience
Business program students from both partner institutions.
Presentation of the Certification
This Digital Marketing Certification teaches participants to design, implement, and measure comprehensive digital strategies — with a focus on attraction, conversion, and customer loyalty — applying SEO/SEM techniques, e-commerce management, data analytics (KPIs and ROI), and emerging technologies such as AI and machine learning.
This is the second international certification born from the strategic alliance between Atlantis University (AU) and Planeta Formación y Universidades (IBERONEX), which join their strengths to offer students an unprecedented international academic experience. Last year, the partnership delivered its first certification, Digital Transformation for Business, together with EAE Business School Barcelona. On this occasion, we are proud to offer — alongside Rome Business School — our second certification, focused on Digital Marketing. The program has been designed to provide students with cutting-edge knowledge and practical skills that significantly strengthen their professional opportunities in today's business environment, driven by digital transformation.
Taught by internationally recognized experts in digital transformation, business strategy, and marketing, this certification combines applied knowledge, hands-on learning, and strategic frameworks that empower students to stand out and lead successfully in an increasingly digital and competitive market.
- 1Understand and apply the phases of a Digital Marketing Plan, including market analysis, segmentation, and customer journey design.
- 2Master attraction (Inbound/Outbound) and conversion (CRO) strategies to generate qualified traffic and increase leads.
- 3Manage search engine positioning (SEO/SEM) and digital advertising (Google Ads) campaigns to maximize visibility and profitability.
- 4Acquire the key knowledge to manage and optimize an e-commerce channel, from business models to shopping experience and loyalty.
- 5Define, measure, and interpret Key Performance Indicators (KPIs) and calculate Return on Investment (ROI) using advanced analytics tools.
- 6Integrate disruptive technologies (AI, machine learning, blockchain) into marketing strategy for automation and personalization at scale.
Training Outcomes
The digital landscape is constantly evolving, demanding professionals capable of integrating advanced strategies to attract, convert, and retain customers in a highly competitive market. Basic digital marketing knowledge alone is no longer enough to guarantee measurable results and optimal return on investment. This program provides the strategic, technical, and analytical competencies needed to design, execute, and measure high-impact digital campaigns using the latest tools and disruptive technologies.
Digital Marketing Curriculum
A 360° view of digital marketing — from foundational strategy to attraction techniques (SEO/SEM), e-commerce management, data analysis (KPIs and ROI), and the application of new technologies (AI, machine learning, blockchain).
Digital Strategy and Marketing Plan
- Definition of a digital strategy aligned with business objectives
- Phases of a Digital Marketing Plan: analysis, segmentation, and customer journey
- Creation of Buyer Persona and environment audit
- Plan structure, development, and budget
Attraction and Conversion Strategies
- Inbound and Outbound Marketing techniques for lead generation
- Advanced Content Marketing and social media strategy
- Conversion rate optimization (CRO) on landing pages
- Automation, Email Marketing, and Lead Nurturing
Search Engine Optimization: SEO/SEM
- Organic positioning strategies (technical and content SEO)
- Paid campaigns (SEM/PPC) with Google Ads and retargeting
- Keyword research and link building
- Integration and optimization of SEO/SEM campaigns
E-commerce
- Business models (B2C, D2C, Marketplaces) and platforms
- Optimization of user experience and checkout process
- Pricing strategies, catalog, and digital logistics
- Customer loyalty and retention programs
Data Measurement and Analytics (KPIs and ROI)
- Definition and measurement of KPIs for data-driven marketing
- Use of analytics tools (Google Analytics 4)
- Creation of dashboards and ROI calculation
- Attribution models and conversion funnel analysis
New Technologies and Their Application to Marketing
- Application of Artificial Intelligence and Machine Learning
- Personalization, automation (Martech), and advanced analytics
- Trends: Voice Search, Metaverse, and new platforms
- Ethics, governance, and data privacy
Learn From Industry Practitioners
Academic profiles combining teaching experience at leading business schools with hands-on leadership in digital transformation, strategy, and communication.
Sid Wuo
Associate professor of digital transformation and business strategy at institutions including EAE Business School, EOI Business School, and Swiss School of Management Barcelona, focused on business intelligence, emerging technologies, and Next Generation EU programs for SMEs. He combines his academic experience with his role as Business Strategy & Ops Lead at 0x27 | Ventures, where he has led multimillion-dollar projects and multidisciplinary teams, integrating practical and theoretical knowledge to drive innovation and sustainable growth.
Rafael Biancardi
Professor specialized in digital transformation, marketing, and design, with extensive experience advising companies on digital solutions that optimize their business processes. He currently teaches undergraduate and master's programs at EAE Business School, Barcelona Culinary Hub, and other institutions, covering Business Intelligence, Digital Marketing, E-commerce, and UX/UI. Founder of Analyzati, a privacy-focused web analytics solution, and mentor in digital transformation programs aimed at boosting company productivity and growth.
Ignacio Encinas
Professor of communication, advertising, and audiovisual production at institutions including ESRP-Universitat de Barcelona, iFP (Planeta Formación), ENTI-UB, and IEBS, focused on neurocommunication, public speaking, leadership, and talent management. Founder of La Escuela de La Neurocomunicación y El Humanismo and executive producer at neurocomlab&studio, leading entertainment formats, podcasts, and conferences across television, radio, digital media, and the performing arts.
Ready to Lead the Digital Marketing Conversation?
Join a certification built with industry practitioners and backed by Atlantis University, Planeta Formación y Universidades, and the Rome Business School.